Monday 11 August 2014

How to run a successful logo design contest?

Logo design contest start gathering popularity around 2008 and since then they have become inevitable part of designing corporate logos specially for small business. There are instances when even globally established companies also opted for crowdsourcing their logo design work by launching a contest for the designers.

One of the advantages of launching of logo design contest is that you get vast array of the design concepts to choose from. You can tap into a global market of logo designers instead of depending on one or two designers with few sample concepts offered to you.
designhill
But not every logo design contest is capable of attracting highly talented logo designers. You need to follow some tips to have many more designers attending to your contest. Here are some tips.

Read the sites terms and conditions
You must be aware of the terms and conditions that a website has set in order to offer its services. Read their FAQ to know more about the use of the site before you launch a logo contest. For safely getting attention of many designers, you can opt for established crowd-sourcing sites such as 99 Designs, DesignCrowd and Designhill. These sites have hundreds of graphic designers who can be of good use to you.

Set a higher prize
It is advisable to set a higher prize when you launch a logo design contest. Higher prize is a sure way to attract highly talented logo designers who are experienced enough to create a unique logo for your business. A generous prize amount is more likely to result in greater number of design entries in response to your contest.

Guarantee your contest
You should guarantee your logo design contest which means that you will be selecting a winner design and guarantee the prize to a winner. Absence of any such guarantee discourages the designers in participating in your contest.

Write a Clear Brief
Make sure that your design brief at the time of launching your logo design contest is clear and states all the requisite details. Let the designers have some more insight into your business by giving them the details about your products or services and your customers. You should also provide references of other logo designs that you like so that the designers can have an inkling of what you really want from the logo.

These are useful tips that you can follow to have attention of more logo designers in response to your logo design contest.

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