When clients inspect a simple logo design work submitted by a designer, they tend to take it lightly. Their usual reaction is to dismiss the design as too simple and react by saying that even they can draw such a logo. But, in practice, a simple logo is the most difficult task to accomplish. A client cannot actually draw an effective design without any professional background. So, why is simplicity of the design harder to maintain?
First, thousands of simple logos can be seen everywhere, which means that a designer has to come out a unique simple design every time. To ensure a creative work with simple lines, shapes, few colors, and one or two fonts is certainly hard. An uncomplicated design that you have not seen before requires the designers to do more research about the client’s business and its customers. It is the research that gives hints about the use of design elements in a unique way.
But what makes creating simple logos even more difficult is incorporating a business message. A logo is not merely an emblem or symbol of a particular company, but more than that it conveys a message to the targeted customers. So, if a client’s business is to run fast food restaurant, the logo must invite the young people to the food and so the logo will have colors and other elements for message of energy, aggressiveness and appetite.
Simple logo design examples include logos of Google, Samsung, Nike, Ikea and Apple. Their use of one color, easy fonts and shapes are exemplary. But each such design is from highly qualified professional logo designers, emphasizing the fact that an easy shape and look of a logo requires rich experience behind the efforts put into by the designer.
First, thousands of simple logos can be seen everywhere, which means that a designer has to come out a unique simple design every time. To ensure a creative work with simple lines, shapes, few colors, and one or two fonts is certainly hard. An uncomplicated design that you have not seen before requires the designers to do more research about the client’s business and its customers. It is the research that gives hints about the use of design elements in a unique way.
But what makes creating simple logos even more difficult is incorporating a business message. A logo is not merely an emblem or symbol of a particular company, but more than that it conveys a message to the targeted customers. So, if a client’s business is to run fast food restaurant, the logo must invite the young people to the food and so the logo will have colors and other elements for message of energy, aggressiveness and appetite.
Simple logo design examples include logos of Google, Samsung, Nike, Ikea and Apple. Their use of one color, easy fonts and shapes are exemplary. But each such design is from highly qualified professional logo designers, emphasizing the fact that an easy shape and look of a logo requires rich experience behind the efforts put into by the designer.
