Colors play an important role in creating a logo design. When a designer is planning to incorporate various design elements, careful choice of colors gives a distinctive appearance to a logo. However, since logos are printed on all promotional items, cost of printing also plays a role in selection of colors.
To reduce printing costs, a logo design should preferably have minimum numbers of colors. Cost of printing a logo on promotional items and apparel only goes up if the logo has several colors. A company’s cost of screen printing also goes up because of logo design using many colors. Ideally, a logo should avoid having more than two colors. Besides printing costs, logo designers should use minimum number of colors also to ensure that logo is clearly visible to them. Shading of colors is not advisable as it will only create some confusion for the viewers. Make sure that if two or more colors are in use, they all are separated from each others for clarity.
Shades of colors also contribute to enhancing of printing costs. Note that most of the non-digital printing processes are capable of printing only solid colors and not color patterns that are multi-colored. So, avoid shading a color that fades or shades into darker colors so that the logo does not face printing issues.
Generally, printers have ink colors such as black, dark green, yellow and red. But when the printers need to make specific colors that have been used in a logo, they charge extra, which escalates the cost of printing the logo for the company.
To reduce printing costs, a logo design should preferably have minimum numbers of colors. Cost of printing a logo on promotional items and apparel only goes up if the logo has several colors. A company’s cost of screen printing also goes up because of logo design using many colors. Ideally, a logo should avoid having more than two colors. Besides printing costs, logo designers should use minimum number of colors also to ensure that logo is clearly visible to them. Shading of colors is not advisable as it will only create some confusion for the viewers. Make sure that if two or more colors are in use, they all are separated from each others for clarity.
Shades of colors also contribute to enhancing of printing costs. Note that most of the non-digital printing processes are capable of printing only solid colors and not color patterns that are multi-colored. So, avoid shading a color that fades or shades into darker colors so that the logo does not face printing issues.
Generally, printers have ink colors such as black, dark green, yellow and red. But when the printers need to make specific colors that have been used in a logo, they charge extra, which escalates the cost of printing the logo for the company.
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