Logos are the identity of any business when it comes to branding and market presence. Here are some of the common errors that the designers should avoid for effective and perfect logo designing.
- Designing the logo without knowing about the requirements of the client
It is very important that you jot down all the requirements of your clients before starting any type of logo designing. Not only it saves time, but it also saves effort and helps you in improving and maturing your initial idea. The briefing also ensures that you stay on the right track and end up with the best possible results. - Designing the logo for your own use
It is not always necessary that what seems visually perfect is good in all senses. It is very important that you have a good understanding of the needs and requirements of your target audience. You have to remove your likes and dislikes from your perspective and think from the mindset of the potential consumers as to what are there likes and dislikes. But is also not true that you should blindly follow the likes of the audience, you as a developer have the job of finding innovative ideas out of all the data that is made available to you. - Not understanding the USP of the customer
Every business has a unique selling point also known as the USP. It is very important that you are aware of both the USP and the practical side of your client’s business before you design the logo. - Disregarding the brand positioning
To improve the present identity that the item has in the market, it is very important that you work upon the present brand positioning of the firm. Brand positioning is the correlation of brand in question with other competitors in the market. You can do so by drafting a perceptual mapping diagram of the different brands and the one you are designing a logo for. - Not doing all the research that is needed for effective completion
Brand positioning and USP analysis of the firm is not all the research that you need to do. There is a lot more that you need to do.
First of all, you should start with getting to know about the primary and secondary competitors in the market of the firm and then also know about the primary target of the company. It is seen many times that the logos are created without thinking where their actual application will be, this if gone wrong can permanently damage the overall image of the firm. It is very important that you have proper communication with your client. - Disregarding the limitations of reproduction
It is very important that you consider all the aspects of application of the logo and make it dynamic so that it can do whatever the client wants to do with it in the future. - Showing off too many options
Many designers think that more the number of designs, better will be there impression on the client, but in reality, it is quite opposite. All that the client desires is the fact that they get one perfect logo which they can use instantly. - Using digital trickery methods
If you have to rely on digital trickery then that means that you are not a good designer. Avoid these practices as they may ultimately lead to corporate complications. - Not having the ability to explain the design of the logo you created
This is the worst thing that a designer could do. If you are not able to explain the design of your logo, how do you expect your client to approve it.
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