Understand the client’s brand before working on logo design

Do not take your company logo as a simple image. More than that, the viewers or customers take it as an introduction to a brand and so they will form an opinion of your business based on the impression they get from your logo.

Keep this in mind that the logo you are designing is intended to reach to a specific audience. This tip must guide you prominently in every stage of creating the logo.

[Photo Source: Designhill]

So, do what most of the professional and reputed logo designers are known for. They first of all know all that is to be known about the brand. Many of them will even create a mood board to sketch some imagery in order to remind about the brand’s ideology. There are websites dedicated entirely to the tips for inspirations.

However, when sampling the logos for inspiration, you should not lose your focus by overemphasizing on their aesthetics. Instead, it would be more useful to know the deeper meaning that a great logo has designed in it.

So, when researching your brand for logo design, find out if the brand is more driven by utility or is it focused more on evoking some emotions from the customers? Find out how much the brand is contemporary? You must also know about the customers’ expectations from the brand and what are the aspirations of the company? You can make a quick brand personality assessment of your client’s brand here to get more help.

Another important aspect is to understand what your logo means. Talk to your client and know about the company history and purpose. This should be reflected through the logo design. Every global logo has a meaning. A logo may be a simple design but it should not miss the purpose of its creation.

Your excellent logo design takes time to make an impact

Do not be fooled by the advisers who say that you will start reaping benefits right away from your excellent logo design. A logo is supposed to bring more customers due to its power of catching your customers’ attention. You must keep this aspect of marketing in mind that the customers take their own time, which is generally a longer one, in building a faith in a company’s products or services.

A logo starts working for your company right away when you print if on your stationery, business card, website, leaflets, billboards etc. The logo remains in the memory of the people if the design is impressive with right choice of colors, fonts and other design elements. So, when a new logo is launched in the market, the people just look at it and have an impression on their mind. It is through a gradual process that they start associating your logo with some attributes of your business.

Moreover, your logo design will be as popular as your business is with the people. Those companies that handle business the world over and have presence in many countries, their logos are popular and have attained an iconic status. For example, logos of companies like Apple, Samsung, Nike and Coca-Cola are well known to the people since business of these organizations has spread through the world. So, do not expect your logo design to do some miracle or get an iconic status if your business is restricted to local market.

So, while you have hired professional logo designer and created a great looking logo for your company, you need to take other effective marketing steps also to expand your business. The more your company expands, the higher will be your logo’s popularity with the customers. But it is also true that a great design of your logo helps in getting the attention of the targeted audience. We can say that it is a combined efforts of your logo designer and your company’s expansion plans that a logo gets noticed by increasing number of people.