Importance of custom logo design for your business

There are many services on the web to create a logo design for your business. However, many of them will simply use software in order to produce colors, fonts and other elements from a wide range of choices to make a logo. But such mechanical use of software and elements is generally not good if you run a serious business and wish to establish your company amid tough competition. This is where importance of custom- made logo design comes to the fore.

When we talk of custom made logo design, it means that the design is as per the specifications provided by the client or business owner. The graphic designer or logo designer will do all the necessary research about business of the company and its targeted audience. Such a research is basis of creating a customized logo design since the designer wants to send a business message to the customer.

So, what exactly a client should be providing to the logo designer? The client must write an effective design brief for the designer or discuss face to face about the requirements from logo. The business owner should not force a choice of design elements such as fonts and colors while discussing or writing a brief for the logo designer.

Instead, the emphasis should be on providing information for the knowledge of the designer. For instance, the brief can include details about your company and its functioning over the years.
 Describe your ambitions and targets of business. Give information about your competitors also so that a designer has them also in mind to make your logo impressive and visible.

Your customers matters to the logo designer a lot. A logo design targets your customers and tries to lure them into buying your services or products. A memorable logo lingers in memory of the targeted customers and they can make quick buying decision when they intend to have the products or services. So, provide customer related information such as their financial background, social status, gender and age etc.

All such information is helpful in creating a custom made logo design that is specially meant to represent your business and company. Only such a logo is capable of establishing a brand identity for your products and services.

How to create trendy and cool typography logos and posters

If you want to create an impressive profile as a designer to impress clients or you may be working on an existing logo design or poster design project, then here are some tips that will lead you to creating amazing designs.

First, open up a new canvas size 300px high by 600px wide size of new canvas and use the color picker tool.The tool helps you in picking up a right color for your canvas background as per the requirement of your project and its style.Then select the text tool to choose a trendy looking font and set up its size appropriately. You can choose color white.

Now you can start customizing the type by selecting the eraser tool and use brush to erase the edges of the text, its size and style to give it a desired effect. To make the image look cool and trendy, you should add some cool brush strokes and have some retro style dot art brush and spiral brush sets in creative manner to enhance your design.

Add a little color finally by using a diagonal color gradient. You have now a simple and easy way of creating a funky and cool typography for logo design and poster design.

You can engage people in more activities when they visit your Facebook fan page. To do so, you can connect them with YouTube videos, Twitter feed, email sign-up forms, notes and certain accounts. Also, you can monitor all of your activities on the pages to ensure that you have a right marketing strategy in place.

Regular changes in logo design is key to business success

One of the things that mesmerizes the customers or viewers when they look at famous logos of global brands is that they are so powerful and influential that many of them become part of our cultures. We all know that it takes many years of marketing before a brand gets its reputation and name at the global stage. They get reputation only after going through different growth stages.

As we look at famous logos of Nike, Coca Cola, McDonalds and others, we know that we are witnessing a rich heritage. Their logo tells a story of corporate success which is the result of customers recognizing their business.

Another thing to remember about these well established logos is that their companies made changes whenever it was necessary to do so. Smaller companies and business should take this lesson from global brands that there should be change in logo design to suit the changing times and current design trends.

Take the examples of logo history of Nestle, BP, BBC, Google, Walmart and Wikipedia. These global brands have been making required improvements without any hesitation and attachment to old logos. Timely and regular changes in their logo design within a short span of a decade or so is the reason behind success of their business. Imaging a company trying to do business in the changed circumstances with old logo. That is unlikely to work for most of the companies aspiring to grab larger market share.